Routific vs Locate2u

Finding a reliable delivery management software for your business is a great way to make the delivery process easier. You can optimise your routes, track your vehicles, and manage your bookings so you can keep on top of your business operations. Industry data shows that businesses using dedicated delivery management platforms see up to 30% improvement in operational efficiency compared to those relying on manual processes.

Given the increase in consumer demand and the changing nature of delivery, now is the time to get organised and allow your business to flourish with the assistance of delivery software. As the title suggests, this article will compare Routific and Locate2u, exploring features and other factors to determine which product is more beneficial for your business.

What Is Routific?

Routific is a delivery route planning software that allows you to plan and dispatch optimised routes. It is a cloud-based fleet management solution that includes route optimisation elements such as time frames, stop durations, and vehicle types and capacity. The app also allows users to store information regarding customers and deliveries.

Routific can track a driver's real-time location and update customers with ETAs for their deliveries. It provides delivery driver reporting that monitors the fleet's performance throughout each delivery.

What About Locate2u?

It all started when our founder, Steve Orenstein, experienced poor service during a delivery. Sick of waiting for days for a reliable ETA, Steve created Zoom2u, a platform that connects businesses to local independent couriers.

The success of Zoom2u had customers asking to have a version they could implement for their own drivers. This led Steve to create a delivery management software, Locate2u, in 2019. Locate2u is designed for any delivery or service business across the globe.

What sets Locate2u apart from other competitors is the quality features offered to help improve the delivery process for business owners, drivers, and customers. This technology takes away the stress of manually planning routes, having the most time-effective journey built in only seconds. This allows business owners to focus on other business operations to achieve increased productivity.

But that does not stop there. Locate2u gives you access to real-time tracking so you can monitor your driver's location to ensure they are completing bookings successfully. You can also send a live tracking link to your customers so they can anticipate their delivery. This provides unprecedented visibility that improves communication between you, your drivers, and your customers.

Locate2u also arranges your bookings and offers a reliable proof of delivery system that gives you and your customers peace of mind that the delivery has been successfully completed. It is all about taking the stress off business owners so they can give their customers quality service.

Routific VS Locate2u: What Are The Differences?

Now you know what the Routific app and Locate2u do, let us focus more on what separates the two products and who will benefit your business more.

Tracking Flexibility

Where Locate2u is appropriate for any fleet and any fleet management needs with different options in terms of GPS tracking units for assets, vehicles, or just mobile phone tracking, Routific lacks the same variety and only has a narrow focus for ways to track drivers. This means you are less protected against theft of company vehicles with Routific because there is no way to know where the vehicle is if the driver is not in it. Research indicates that fleet theft costs businesses thousands per incident, making comprehensive asset tracking a necessity rather than a luxury.

Reporting and Accountability

Another key difference is the depth and style of reporting available. Routific provides performance metrics, but many courier and delivery companies require pre- and post-delivery checks of the vehicle as well as barcode scanning of the items being delivered. Locate2u offers these more in-depth features which are commonplace for most businesses. This greater reporting detail makes it harder for a delivery to get lost, misplaced, or go unaccounted for. According to logistics benchmarks, businesses that implement barcode scanning and digital proof of delivery reduce disputed deliveries by up to 80%.

Customer Experience

The final key difference between Routific and Locate2u is the customer experience. Locate2u offers a far wider range of features to communicate with and keep customers updated. This lets you know more about customer history rather than just address delivery history. In 2026, industry data shows that 93% of consumers expect real-time visibility into their deliveries, making robust customer communication features essential for retention.

Benefits Of Locate2u Over Routific

Superior Customer Support

One of the main benefits Locate2u has over Routific is the level of support given to users. Whilst both provide FAQs and an email/help desk, Locate2u offers phone support so you can call regarding the product, whether any issues have occurred or you are unsure about certain features.

When it comes to training, Locate2u ensures users get the most out of the software. This is achieved by offering in-person training, demos, documentation, webinars, and videos to assist in getting started. Routific unfortunately does not offer this level of training, only providing documentation and live online training.

Pricing That Scales With Your Business

Routific pricing is another element that falls flat in comparison to Locate2u. Routific starts from $39 per month. Locate2u starts from $10 a month for pure phone-based GPS customers and up to $55 a month per user for the full suite, excluding custom or onboarding work. This pricing flexibility means small businesses can get started affordably and scale their investment as they grow, rather than committing to a higher base cost from day one.

Global Reach and Industry Versatility

Locate2u serves businesses across multiple countries and industries, from couriers and logistics companies to furniture delivery, healthcare, and field services. See how SuperPharmacy cut route planning time by 83% with Locate2u. This breadth of experience means the platform has been refined across diverse use cases, giving it an edge in adaptability. Whether you operate a single van or manage a fleet of hundreds, Locate2u can be configured to match your specific operational needs.

Feature Comparison At A Glance

Here is a summary of how the two platforms compare on key capabilities:

• Route optimisation: Both platforms offer route optimisation, but Locate2u handles higher stop counts and last-minute route changes more flexibly.
• Real-time tracking: Locate2u provides vehicle, asset, and mobile tracking options. Routific is limited to driver-only tracking.
• Proof of delivery: Locate2u includes photo capture, e-signatures, barcode scanning, and timestamped records. Routific offers basic proof of delivery.
• Customer notifications: Locate2u sends live tracking links via SMS along with driver ratings. Routific offers ETA notifications.
• Reporting: Locate2u provides in-depth vehicle checks, driver performance analytics, and delivery audit trails. Routific focuses on fleet performance metrics.
• Integrations: Both platforms offer API integrations, but Locate2u supports a broader range of e-commerce and third-party connections.
• Support: Locate2u offers phone, email, in-person training, webinars, and demos. Routific provides email support and documentation.

Making The Right Choice For Your Business

Choosing between delivery management platforms is a decision that affects your daily operations, customer satisfaction, and bottom line. Here are some practical steps to guide your decision:

• Audit your current process: Identify pain points in your existing delivery workflow. Are you losing time on manual route planning? Do customers complain about lack of visibility?
• List your must-have features: Prioritise the capabilities that matter most, whether it is advanced tracking, proof of delivery, or customer communication tools.
• Consider your growth trajectory: A platform that works for five drivers should also work for fifty. Ensure the software scales with your business.
• Test before you commit: Take advantage of free trials to experience the software firsthand with your real delivery operations.

Key Takeaways

• Locate2u offers more versatile tracking options including vehicle, asset, and mobile tracking, while Routific is limited to driver-based tracking only.
• Locate2u provides deeper reporting with barcode scanning, pre- and post-delivery checks, and comprehensive audit trails.
• Customer communication features are significantly more robust in Locate2u, including live tracking links and driver ratings.
• Locate2u starts at a lower price point ($10/month) compared to Routific ($39/month), offering better value for growing businesses.
• Locate2u provides superior support with phone assistance, in-person training, demos, and webinars.

Streamline Your Operations With Locate2u

Why wait? Start improving your business operations with Locate2u, a quality delivery management software that optimises your routes, manages your bookings, and provides a reliable proof of delivery system. It is an all-in-one platform focused on creating an easier delivery process from start to finish.

Learn more about how Locate2u can help your business or explore our route optimisation resources to see how other businesses are transforming their delivery operations.